SECTION 3: Consent requirements
Our consent banner is designed to provide meaningful choice. It offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and Marketing cookies are not activated until you provide consent. Your choice is stored in localStorage for 12 months to prevent repeated prompts.
SECTION 5: Lead Forms and Contact Requests
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
SECTION 6: Google Services and Advertising
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
SECTION 7: Meta Advertising Services
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
SECTION 8: Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
SECTION 9: Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
SECTION 10: Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
SECTION 11: International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
SECTION 12: User rights (GDPR Articles 15-22)
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion (right to be forgotten)
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
SECTION 13: What data we collect
Depending on how you use the site, we may collect the following categories of data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
We do not request sensitive categories of data for standard website use. Please avoid including sensitive information in free-text message fields.
SECTION 14: Legal basis for processing (GDPR Art. 6)
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing/remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
Where legitimate interest applies, we implement safeguards such as access controls, minimization of collected fields, and retention limits.
SECTION 15: Retention periods
We retain personal data only as long as necessary for the purposes described in this policy, unless a longer period is required by law. Specific retention periods include:
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
SECTION 16: Policy metadata
- Last Updated: January 15, 2026
- Effective Date: January 15, 2026
- Changes notified via homepage banner minimum 14 days before taking effect
- This policy includes detailed disclosures for cookies, analytics, and advertising technologies used for measurement and remarketing.
If you have questions about this policy or want to exercise your rights, contact us at [email protected] or by post at 1 Grand Canal Square, Dublin 2, D02 P820, Ireland.